A second of awareness for the user

Design language of ‘safety, style and weight’.
 

    The SCIFTO intelligent mobility scooter team found an interesting phenomenon in their research. People who buy such products are not direct users; and users, usually, are not buyers. Purchasers usually look up product information online, while the consumption nature of the core user group is social. Therefore, the product design must meet the visual needs of two different groups, and safety, fashion and heavy aesthetic design can be satisfied at the same time.SCIFTO originated from Switzerland, Europe, taking into account the differences in regional cultures, aesthetics and body types, specially invited the Japanese team, which understands the aesthetics of the Chinese people better, and at the same time, has the vision of international design and rich experience in the design of the SCIFTO Intelligent Mobility Scooter. 

    Kaiji Omaki is the main designer of SCIFTO intelligent mobility scooter. He believes that creating a very SMART look is one of the main features of SCIFTO. Although the cost and convenience of the product are very important, SCIFTO gives more consideration to showing its premium atmosphere on top of that.

    As a matter of fact, there are many definitions of premium, with rich criteria and content, and it is not just limited to high quality and high price. Many customers do not just want a convenient and safe tool, but buy and use it according to their own aesthetics, so that it can be used as a prop to show their lifestyle, for example, the same as clothes and watches, but also to pursue their sense of fashion.

   Kaiji Omaki said that the design language of the product should also be consistent with the user's lifestyle. In other words, the design language of the product should reflect the safety and high quality of the product, and at the same time meet the needs of users who love social life. 

    The SCIFTO design team believes that the success of a product needs to be evaluated through market verification and use. But very often, before the product is used, the moment you see the product, it is very important to intuitively perceive whether it is a good product or a bad product. So it is not just about being excellent in terms of functionality, but also through the design of the product that consumers will remember and apply the product to various social scenarios. 

From left: Mitsuko Chung, Kentaro Kaneko, Kaiji Omaki, Liu Guangquan (author of this article), and Kaiji Yoshikawa. 
 

Designer Biographies

Mitsuko CHUNG SAWA: DAIHATSU MOTORS (DAIHATSU MALAYSIA), JAC JAPAN DESIGN CENTRE (JAPAN ①The Most Outstanding Member Award, ②The Most Outstanding Skill Improvement Award), PJI JAPAN RESEARCH INSTITUTE (JAPAN)

Kaiji Omaki: Isuzu Motors (Japan), Subaru Motors (Japan), Gigliato Design (Japan), Nissan Motor (Japan), JAC Japan Design Center (Japan) (Most Outstanding Designer Award), PJI Japan Research Institute (Japan)

Kaiji Yoshikawa: FIAT AUTOMOTIVE (Italy), JAC Italia Design Centre (Italy), JAC Japan Design Centre (Japan Most Outstanding Designer Award), BMW Brilliance (China), LAUNCH DESIGN (China), JIANGSU AUTOMOTIVE (China), PJI Japan Research Institute (Japan)

Kentaro Kaneko: As a university student (Japan), won a gold medal in the International Automotive Design Competition sponsored by Automotive Styling Magazine; FORM JAPAN (Japan), JAC Japan Design Centre (Japan's Most Outstanding Member Award), PJI Japan Research Institute (Japan)

文\编辑：刘广权   视频：刘广权\卢泽贤   

美术编辑：柒柒    校对：陈美君 

监制：罗大军